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You could Secure Intellectual Property

Reverse engineering managed code is a well understood and common practice.  With reverse engineering tools sitting on literally millions of desktops, binary == source for Java and .NET applications.  There is no technical - and therefore arguably no legal - distinction between distributing compiled applications 'in the clear' and distributing your source code.  What if your applications could actually secure your IP rather than distribute it?

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You could Defend Applications Against Tampering

Pirates, hackers, and other malicious forces have a lot to gain by manipulating your binaries or recompiling modified versions of your code.  What if your applications could not only defend themselves against tampering, but sound an alarm?

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You could Measure the Impact of Application Investments

Calculating application ROI is made more difficult because an application's impact is influenced by user behavior and business context.  What if your applications could stream runtime intelligence, transforming your point of work into an invaluable source of business intelligence?

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You could Protect, Analyze, and Monetize Applications Using Integrated Solutions

Applications represent first class business assets that must be secured, assessed for actual value, and monetized.  What if the technical savvy of the developer could be fused with the business drivers of product management and the financial objectives of the executive sponsor within one integrated framework?

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You could Improve Software Sales

Software evaluations are a pivotal stage in the software sales cycle.  Yet, visibility into a prospect's evaluation activity is rarely, if ever, available.  Further, any anecdotal information gathered through discussion is not easily incorporated into CRM, ERP, or other relevant business systems.  What if evaluations could be transformed from a risk to a competitive advantage?

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